1st Direct Insurance

1st Direct Insurance is a UK-based insurance broker specializing in providing a wide range of personal and commercial insurance products, including car, home, van, and business insurance. The company operates primarily as an intermediary, earning revenue through commissions from insurance providers when customers purchase or renew policies via their platform. Established in 1966, 1st Direct Insurance has built a reputation for offering tailored coverage solutions and competitive pricing by partnering with multiple insurers. Their focus on customer service and digital accessibility has helped them remain competitive in the evolving insurance market. Candidates should be aware of the company’s emphasis on transparency, customer-centricity, and leveraging technology to streamline the insurance process.

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