5% Nutrition

5% Nutrition is a sports nutrition and supplement company founded by the late bodybuilder Rich Piana in 2014, focusing on products designed to support bodybuilding, athletic performance, and overall fitness. The company generates revenue primarily through the sale of supplements such as pre-workouts, protein powders, amino acids, and apparel, targeting fitness enthusiasts and bodybuilders. Its branding is heavily influenced by Rich Piana’s philosophy of extreme dedication, encapsulated in the “5%” mindset, which refers to the small percentage of people willing to do whatever it takes to achieve their goals. 5% Nutrition has built a loyal community through social media engagement, athlete sponsorships, and distinctive marketing that emphasizes authenticity and hardcore training culture. Understanding the company’s legacy and its focus on motivation, quality, and community is valuable for candidates seeking to join the team.

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