84.51˚

84.51˚ is a data analytics and marketing company that leverages advanced data science to provide customer insights and personalized marketing strategies primarily for Kroger and its partners. They generate revenue by offering data-driven solutions that enhance customer engagement and optimize retail operations. Founded in 2015 as a subsidiary of Kroger, 84.51˚ emerged from the acquisition of the data analytics firm dunnhumbyUSA. The company is headquartered in Cincinnati, Ohio, and is known for its innovative approach to transforming retail through data.

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