Ilia Beauty

ILIA Beauty is a clean beauty brand that focuses on creating high-performance makeup and skincare products using natural and organic ingredients. Founded in 2011 by Sasha Plavsic, the company emphasizes sustainability and transparency, utilizing eco-friendly packaging and ethical sourcing practices. ILIA Beauty generates revenue through direct-to-consumer sales via its website, as well as through partnerships with major retailers like Sephora. The brand is known for its innovative formulations that blend skincare benefits with makeup, appealing to consumers seeking both efficacy and clean ingredients.

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