Merlin Entertainments

Merlin Entertainments is a global leader in location-based, family entertainment, operating over 130 attractions, hotels, and holiday villages in 25 countries. They generate revenue through ticket sales, accommodation, food and beverage services, and retail. Founded in 1998, the company has grown rapidly through acquisitions, including iconic brands like LEGOLAND, Madame Tussauds, and SEA LIFE. Their focus on immersive experiences and high visitor engagement has solidified their position as a major player in the entertainment industry.

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