Optimizely

Optimizely is a leading digital experience platform that empowers businesses to experiment and optimize their digital products and marketing strategies. They generate revenue through subscription-based services, offering tools for A/B testing, personalization, and content management. Founded in 2010, the company has evolved from a startup focused on A/B testing to a comprehensive platform after merging with Episerver in 2020. This merger expanded their capabilities in digital experience management, making them a key player in the industry. Understanding their innovative culture and commitment to data-driven decision-making is crucial for any candidate.

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