Orangetheory Fitness

Orangetheory Fitness is a boutique fitness studio franchise that specializes in high-intensity interval training (HIIT) workouts designed to improve cardiovascular health and overall fitness. The company generates revenue through membership fees, class packages, and branded merchandise. Founded in 2010 by Ellen Latham, Orangetheory has rapidly expanded to over 1,200 locations worldwide. The unique selling point of their workouts is the use of heart rate monitors to track intensity and maximize calorie burn, fostering a community-focused and results-driven environment.

Recent Posts by Orangetheory Fitness

1-20 of 269