Orangetheory Fitness | Austin Fitness Group

Orangetheory Fitness, under Austin Fitness Group, is a fitness franchise known for its high-intensity interval training (HIIT) workouts designed to improve cardiovascular health and strength. They generate revenue through membership fees, class packages, and branded merchandise. Founded in 2010, Orangetheory has rapidly expanded globally, emphasizing heart rate-based training to maximize results. The company prides itself on a community-focused environment and innovative fitness technology, making it a popular choice for individuals seeking effective and engaging workout experiences.

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