Rare Beauty

Rare Beauty is a cosmetics company founded by pop star Selena Gomez in 2020. The company aims to challenge unrealistic standards of perfection in the beauty industry by promoting self-acceptance and individuality. Rare Beauty offers a range of makeup products, including foundations, lipsticks, and blushes, all designed to be inclusive and accessible. The brand is also committed to mental health advocacy, with one percent of all sales going to the Rare Impact Fund to support mental health services.

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