Root

Root is an innovative insurance technology company that leverages data science and mobile technology to offer personalized auto insurance policies. Founded in 2015, Root uses a mobile app to track driving behavior and determine premiums, aiming to provide fairer rates based on individual driving habits rather than traditional factors like credit scores. The company makes money by underwriting insurance policies and charging premiums, with a focus on transparency and customer-centric services. Root went public in 2020, marking a significant milestone in its growth and expansion.

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