Job summary
Job post source
This job is directly from WHOOP
Job overview
The Creative Director, Brand at WHOOP leads a multidisciplinary creative team to drive the brand's high-impact advertising and marketing efforts, enhancing brand visibility and consistency.
Responsibilities and impact
The role involves setting and executing a clear creative vision, leading the creative process from concept to execution, mentoring the team, ensuring brand consistency, managing budgets, collaborating cross-functionally, and driving innovation including the use of AI tools.
Experience and skills
Requires 10+ years leading global creative teams with experience in D2C, sports, health, and lifestyle, proficiency in design tools and marketing platforms, and strong management and localization skills.
Career development
The position offers opportunities to build and lead a high-functioning, multi-disciplinary global team and contribute to creating a generational brand.
Work environment and culture
WHOOP values low ego, high impact leadership, diversity, inclusion, and a collaborative culture with a focus on character and team growth.
Company information
WHOOP is focused on unlocking human performance and healthspan through technology that empowers users to understand their bodies and lives better.
Team overview
The candidate will lead a diverse global team including designers, copywriters, videographers, and editors, supported by external freelancers and agencies.
Job location and travel
The role is based in Boston HQ or remotely from New York, NY, requiring presence in one of these locations.
Unique job features
The job features leadership of a best-in-class brand team, integration of AI tools for creative innovation, and management of high-visibility campaigns and day-to-day marketing needs.
Company overview
WHOOP is a technology company specializing in wearable fitness trackers designed to optimize human performance. They make money through a subscription-based model, offering users access to detailed analytics on sleep, recovery, and strain. Founded in 2012 by Will Ahmed, WHOOP has become a prominent player in the health and fitness industry, partnering with professional athletes and sports organizations. Their innovative approach to data-driven wellness has set them apart, making them a leader in personalized health insights.
How to land this job
Position your resume to highlight your leadership experience directing multidisciplinary creative teams across copy, design, and video, emphasizing your ability to drive brand vision and creative strategy at a high level.
Emphasize your proven track record of balancing creative innovation with business needs and marketing metrics, showcasing examples where creative output led to measurable brand impact, especially in D2C, sports, health, or lifestyle sectors.
Apply through WHOOP's corporate careers page and LinkedIn, as well as other job boards where WHOOP posts, to maximize your application visibility and ensure you don't miss any opportunities.
Connect with current WHOOP marketing and creative team members on LinkedIn to inquire about the role and company culture; ice breakers could include complimenting recent WHOOP campaigns or asking about how WHOOP integrates AI tools into creative processes.
Optimize your resume for ATS by including keywords from the job description such as 'creative vision,' 'brand consistency,' 'creative strategy,' 'team leadership,' 'marketing metrics,' and 'AI tools for creative efficiency' to help your resume get noticed.
Jennie Johnson's Power Apply feature can automate applying through multiple channels, tailor your resume for ATS optimization, and identify LinkedIn contacts for networking, freeing you to focus on preparing for interviews and refining your creative portfolio.
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