Whoop

WHOOP is a technology company specializing in wearable fitness trackers designed to optimize human performance. They make money through a subscription-based model, offering users access to detailed analytics on sleep, recovery, and strain. Founded in 2012 by Will Ahmed, WHOOP has become a prominent player in the health and fitness industry, partnering with professional athletes and sports organizations. Their innovative approach to data-driven wellness has set them apart, making them a leader in personalized health insights.

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