Job summary
Job post source
This job is directly from Starwood Hotels
Job overview
The Senior Manager, Digital Performance & CRM at Starwood Hotels leads data-driven optimization of digital marketing and CRM strategies to enhance guest engagement and business performance globally.
Responsibilities and impact
The role involves managing digital paid media, web optimization, SEO, email marketing, mobile app marketing, CRM enhancements, loyalty program strategies, and reporting analytics to improve key performance metrics and guest experience.
Experience and skills
Requires 5+ years in digital performance marketing with budget and conversion management, proficiency in Google Analytics, ad platforms, and preferably Salesforce and related marketing tools.
Work environment and culture
Starwood Hotels fosters a creative, collaborative culture valuing diversity and impact, recognized as a 2024 Most Loved Workplace.
Company information
Starwood Hotels is a global hospitality company with dynamic brands focused on sustainability, wellness, and luxury experiences, committed to environmental and social responsibility.
Team overview
The position is part of the home office commercial team supporting all verticals and properties globally.
Unique job features
The job offers a unique opportunity to work with multiple digital channels and CRM systems, leveraging data insights to drive personalized hospitality and business growth worldwide.
Company overview
Starwood Hotels & Resorts Worldwide, LLC was a leading American hotel and leisure company that operated luxury, upscale, and mid-market hotel brands such as Sheraton, Westin, St. Regis, W Hotels, and The Luxury Collection. It generated revenue through hotel management, franchise fees, and property ownership, catering to both business and leisure travelers globally. Founded in 1969, Starwood became renowned for its innovative loyalty program, Starwood Preferred Guest (SPG), which set industry standards. In 2016, it was acquired by Marriott International, marking one of the largest hospitality mergers, expanding Marriott's global footprint and integrating Starwood's prestigious brands into its portfolio.
How to land this job
Position your resume to highlight your expertise in digital performance marketing, budget management, and driving measurable revenue growth, reflecting the key responsibilities at Starwood Hotels.
Emphasize your proficiency with tools and platforms like Google Analytics, Google Search Console, Salesforce Marketing Cloud, and major ad platforms such as Google, Meta, and TikTok, as these are critical for the role.
Apply through multiple channels including Starwood Hotels' corporate careers site, LinkedIn, and other job boards to maximize your application visibility.
Connect with professionals in Starwood's digital marketing or CRM divisions on LinkedIn; use ice breakers like commenting on recent Starwood sustainability initiatives or asking about their approach to integrating guest data for personalized marketing.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital performance marketing,' 'Salesforce Marketing Cloud,' 'budget management,' 'conversion optimization,' and 'CRM strategies' to ensure it passes initial screenings.
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