Starwood Hotels

Starwood Hotels & Resorts Worldwide, LLC was a leading American hotel and leisure company that operated luxury, upscale, and mid-market hotel brands such as Sheraton, Westin, St. Regis, W Hotels, and The Luxury Collection. It generated revenue through hotel management, franchise fees, and property ownership, catering to both business and leisure travelers globally. Founded in 1969, Starwood became renowned for its innovative loyalty program, Starwood Preferred Guest (SPG), which set industry standards. In 2016, it was acquired by Marriott International, marking one of the largest hospitality mergers, expanding Marriott's global footprint and integrating Starwood's prestigious brands into its portfolio.

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