Job summary
Job post source
This job is directly from Spectrum Reach
Job overview
The Senior Director, Programmatic Yield at Spectrum Reach leads pricing, packaging, and monetization strategies for CTV and linear TV inventory to maximize revenue and optimize programmatic yield.
Responsibilities and impact
The role involves managing SSP and DSP partnerships, driving revenue improvements across programmatic channels, monitoring key performance indicators, collaborating cross-functionally with Sales, Product, and Ad Operations, and developing scalable pricing strategies and yield experiments.
Compensation and benefits
The base salary ranges from $169,800 to $235,300 with additional incentive-based compensation such as bonuses; the company offers a comprehensive pay and benefits package supporting employee well-being.
Experience and skills
Candidates need 10+ years in programmatic media or digital ad monetization, 8+ years in leadership, expertise in CTV and linear TV monetization, strong analytical skills, and experience managing SSPs and DSPs; media company experience and knowledge of private marketplace deals are preferred.
Career development
Spectrum Reach emphasizes career growth by offering comprehensive pay and benefits and supporting employee contributions and well-being throughout their careers.
Work environment and culture
Spectrum Reach values inclusivity, equal opportunity, and a collaborative environment with a commitment to reflecting community diversity and fostering advancement.
Company information
Spectrum Reach is the advertising sales division of Charter Communications, serving over 31 million customers with premium TV and digital advertising solutions across the US.
Team overview
The Senior Director reports to the VP of Yield Strategy and works closely with Sales, Product, Account Management, Ad Operations, and Yield teams to align monetization strategies.
Unique job features
The role offers leadership in advanced programmatic yield strategies across multiple platforms and channels, with a focus on data-driven decision-making and cross-functional collaboration in a fast-paced media environment.
Company overview
Spectrum Reach is the advertising sales division of Charter Communications, one of the largest cable operators in the United States. They specialize in delivering customized advertising solutions across various platforms, including TV, digital, and mobile, leveraging data-driven insights to target specific audiences. Spectrum Reach generates revenue by selling advertising space and providing marketing services to businesses of all sizes. A key historical point is their evolution from Time Warner Cable Media to Spectrum Reach following Charter's acquisition of Time Warner Cable in 2016, which significantly expanded their market reach and capabilities.
How to land this job
Position your resume to emphasize your extensive leadership experience in programmatic yield strategy, particularly in CTV and linear TV monetization, highlighting your ability to manage SSP and DSP partnerships and optimize pricing strategies.
Focus on showcasing your skills in cross-functional collaboration with Sales, Product, Ad Operations, and Yield teams, demonstrating how you drive revenue growth and strategic decision-making through data-driven insights.
Apply through multiple channels including Spectrum Reach's corporate careers page, LinkedIn, and reputable job boards to maximize your application visibility for the Senior Director role.
Connect with current Spectrum Reach employees in the Yield Strategy, Ad Operations, or Sales divisions on LinkedIn; use ice breakers like asking about recent programmatic initiatives they've led or expressing interest in how they approach pricing and packaging strategies.
Optimize your resume for ATS by incorporating key terms from the job description such as 'programmatic yield,' 'CTV monetization,' 'SSP and DSP management,' 'pricing optimization,' and 'cross-functional leadership' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume submissions across multiple platforms and identify LinkedIn contacts for networking, freeing up your time to prepare for interviews and deepen industry knowledge.
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