Spectrum Reach

Spectrum Reach is the advertising sales division of Charter Communications, one of the largest cable operators in the United States. They specialize in delivering customized advertising solutions across various platforms, including TV, digital, and mobile, leveraging data-driven insights to target specific audiences. Spectrum Reach generates revenue by selling advertising space and providing marketing services to businesses of all sizes. A key historical point is their evolution from Time Warner Cable Media to Spectrum Reach following Charter's acquisition of Time Warner Cable in 2016, which significantly expanded their market reach and capabilities.

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