Spectrum Reach

Regional Account Executive - Ad Sales (Interconnect)

ST PETERSBURG, FLPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from Spectrum Reach

  • Job overview

    The Regional Account Executive - Ad Sales (Interconnect) role at Spectrum Reach focuses on driving revenue growth through audience-based selling strategies and managing client relationships in the advertising sales sector.

  • Responsibilities and impact

    The role involves developing and executing audience-based sales strategies, identifying target audience segments, building and maintaining client relationships, tracking sales performance, and staying updated on industry trends.

  • Compensation and benefits

    The job offers a lucrative compensation plan, paid training and coaching, a dynamic growth environment, supportive teams, and comprehensive total rewards including benefits.

  • Experience and skills

    Candidates need a bachelor's degree or equivalent, 5+ years media sales experience, 2+ years digital media experience, excellent communication and consultative skills, knowledge of digital ecosystems, audience targeting expertise, and proficiency with CRM and sales analytics tools.

  • Career development

    Spectrum Reach provides opportunities for career growth through industry growth and evolving technology, supported by paid training and coaching.

  • Work environment and culture

    The company culture is supportive and growth-oriented, emphasizing learning, networking, and success within a dynamic and innovative sales environment.

  • Company information

    Spectrum Reach is the advertising sales division of Charter Communications, reaching over 27 million households across 41 states with innovative marketing solutions across multiple media platforms.

  • Team overview

    The candidate will join a regional sales team focused on audience-based selling and client relationship growth, working collaboratively with agency partners and clients.

  • Job location and travel

    The role is based in the LA market with travel required as needed, requiring a valid driver's license and auto insurance.

  • Application process

    Applicants are encouraged to apply directly, connect friends, or sign up for job alerts to join the sales team at Spectrum Reach.

  • Unique job features

    This position offers the chance to work with a Fortune 100 company, utilize advanced audience targeting techniques, and engage in a fast-paced, evolving digital advertising environment.

Company overview

Spectrum Reach is the advertising sales division of Charter Communications, one of the largest cable operators in the United States. They specialize in delivering customized advertising solutions across various platforms, including TV, digital, and mobile, leveraging data-driven insights to target specific audiences. Spectrum Reach generates revenue by selling advertising space and providing marketing services to businesses of all sizes. A key historical point is their evolution from Time Warner Cable Media to Spectrum Reach following Charter's acquisition of Time Warner Cable in 2016, which significantly expanded their market reach and capabilities.

How to land this job

  • Position your resume to highlight your expertise in audience-based sales strategies, digital media experience, and your ability to build and maintain client relationships as emphasized by Spectrum Reach's focus on consultative selling and growth motivation.

  • Emphasize your skills in audience targeting and segmentation, proficiency with CRM and sales analytics tools, and a proven track record of meeting sales targets to align with the job's key responsibilities and requirements.

  • Apply through multiple channels including Spectrum Reach's corporate careers site, LinkedIn, and other job boards where the position is listed to maximize your application visibility.

  • Connect with current Regional Account Executives or sales team members at Spectrum Reach on LinkedIn to gather insights about the role; use ice breakers like commenting on recent sales achievements or asking about their experience with audience-based selling strategies.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'audience-based sales,' 'digital media,' 'CRM software,' 'sales analytics,' and 'client relationship management' to ensure your application passes initial automated screenings.

  • Utilize Jennie Johnson's Power Apply feature to automate applying through multiple platforms, tailor your resume for ATS, and identify LinkedIn contacts for networking, allowing you to focus your time on preparing for interviews and strategic job search activities.

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