Job summary
Job post source
This job is directly from Visit Gainesville, Alachua County
Job overview
The Tourist Marketing Coordinator role at Visit Gainesville, Alachua County involves designing and strategizing marketing efforts to promote the destination's brand and increase visitation.
Responsibilities and impact
The coordinator will design logos, brochures, ads, create social media content, manage WordPress pages, write and edit content, use Adobe Creative Suite, and track marketing campaign performance while collaborating in a fast-paced environment.
Experience and skills
Professional design experience is essential, with skills in Adobe Creative Suite, WordPress, content creation, and integrated marketing strategy; experience in print and digital media design is required.
Work environment and culture
The role is part of an award-winning, mission-driven, creative team focused on promoting Alachua County as a destination.
Company information
Visit Gainesville, Alachua County is a tourism organization dedicated to promoting the region as a top Florida destination with a strong brand identity.
Application process
Applicants are directed to apply via the government jobs website link provided in the description.
Unique job features
The position uniquely combines advanced design skills with strategic marketing to shape the visual identity and voice of the destination.
Company overview
Visit Gainesville, Alachua County is the official tourism marketing organization for Alachua County, Florida, responsible for promoting the region—including the city of Gainesville and surrounding communities—as a travel destination. The organization generates revenue primarily through the collection of local tourist development taxes, which are reinvested into marketing campaigns, event sponsorships, and visitor services to attract leisure, business, and sports travelers. Established to support economic growth, Visit Gainesville collaborates closely with local businesses, hotels, and attractions to enhance the area’s appeal and visitor experience. Candidates should be aware that the organization plays a key role in shaping the county’s tourism strategy and often partners with the University of Florida and other community stakeholders. Its efforts directly impact local hospitality, cultural events, and economic development initiatives.
How to land this job
Tailor your resume to highlight your advanced design skills, especially proficiency with Adobe Creative Suite tools like InDesign, Photoshop, Illustrator, and After Effects, as these are critical for the Tourist Marketing Coordinator role at Visit Gainesville, Alachua County.
Emphasize your experience creating original content for social media, designing logos, brochures, print and digital ads, and your ability to write and edit compelling marketing content across platforms to align with the job's integrated marketing focus.
Apply through multiple channels including the Visit Gainesville official government jobs site and LinkedIn to maximize your application's visibility and ensure it reaches the right hiring managers.
Connect with current employees in the marketing or communications division at Visit Gainesville on LinkedIn; when reaching out, use ice breakers like commenting on recent campaigns they've launched or expressing enthusiasm about promoting Alachua County's unique attractions.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand strategist,' 'Adobe Creative Suite,' 'WordPress,' 'social media content,' and 'integrated marketing' to improve your chances of passing automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailoring your resume, identify the best places to apply, and find LinkedIn connections for networking, freeing up your time to prepare for interviews and other job search activities.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.